Our Mission

The Maiden Factor works with and supports a number of charities which fulfil the following criteria:

Empower/teach/mentor girls and/or promote, facilitate, lobby for or provide solutions which enable the education of girls not currently afforded that basic human right.

Through Maiden we have the ability to not only fundraise on a global scale; with her high profile we can promote the issues currently facing the organisations with whom we work. The Maiden Factor is a hub with the potential to link fundraisers with the organisations actually making a difference and to involve fundraisers, individuals and organisations, in real time programmes and events. There are opportunities to send representatives or employees on legs of one of our ongoing projects, the Maiden Message of Hope Relay, to volunteer directly with this programme and other events and to mentor girls currently being assisted by the various programmes (DBS/CRB checks apply).

With a holistic approach we aim to change today’s world for today’s girls and to that end we aim to raise funds to engage; volunteers, individual donors, organisations, their employees and girls schools in the developed world. During that process we can educate those who can make a difference and promote the rights of girls on the world stage through Maiden, an iconic reminder of what girls can achieve if they are allowed to realise their full potential.



Maiden Message of Hope Relay

During 2015 and 2016 we engaged with a number of schools who wanted to know how they could help and we gave the girls a project. We wanted to know how they thought we could ‘engage’ with schools and pupils in the countries that Maiden would be visiting on her world tour. We were also interested to know how they wanted to connect with Maiden, the tour, girls around the world and the project as a whole.

The Maiden Message of Hope Relay was born. The idea is very simple and we believe will be very effective. A message of hope and solidarity will be sent by girls in the UK to girls around the world via Maiden. The message will be carried on each leg of Maiden’s world tour by two girls chosen by our supporting schools. The girls will then be chosen from schools at each stopover via our chosen charities and we will begin entries in Spring 2018.

The Message of Hope will then be carried around the world being passed from country to country and presented in a ceremony on the docks upon arrival at each of the stopovers. Each girl will add a message of hope and solidarity.

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